50 years in the making

2011
Opening of our new distribution center in Mercier and the birth of the first members of Groupe Richer's 4th generation.
2010
1 out of 10 ft² is now installed by our professional sod installation teams
2009
Official launch of our rewards program, “Points Verts
2008
Gabriel joins, full-time (Grandson of founder, Jean-Guy and Julien's little brother)
2007
Cultivated areas have increased by over 10% this year (2560 acres)
2006
Julien joins, full-time (Grandson of founder, Jean-Guy Richer)
2005
Acquisition of a third automated robot harvester
2004
Acquisition of our two first fully-automated robot harvesters
2003
Opening of our Laprairie distribution center on Montreal's South shore
2002
We've grown to sixty employees and 100 million ft² of sod sold.
2001
We now have 10 delivery tractor-trailers
2000
The size of the company now justifies hiring a full-time agronomist
1999
Expansion of our Sainte-Julie distribution center (180,000 ft²)
1998
Launch of our brand name: Green For LifeTM Sod in a variety of application formats
1997
Offering of our sod installation services on a large scale
1996
Now offering sports field renovation service: RÉNO-GAZON SPORTIFTM
1995
Important merger between Gazonnières Richer (Qué.) & Pelouses Boulet (Qué.)
1994
Production of all new GAZON GÉANTTM
1993
Important investment towards the purchase of 5 “Traveller” type irrigation guns
1992
Start of crop rotation, corn, peas, soybean, etc.
1991
The company diversifies by offering, pavers, walls, slabs, soil, stones and mulch
1990
Co-founder of Québec's first research center for grass (Univ. Laval)
1989
Massive investments toward tractors and diverse equipment
1988
Acquisition of the ‘world's largest lawn mower' (58 ft.)
1987
First sowing of hyper-efficient and exclusive sod variety “ABLE 1”
1986
Start of production of sod sown from “pure Kentucky"
1985
Invention of delivery system without skids (Canadian and U.S. patents)
1984
Robert joins, full-time (Son of founder, Jean-Guy Richer)
1983
Opening of our Sainte-Julie production farm on Montreal's South shore
1982
Launch of our toll-free phone line: 1-800-363-5333
1981
Despite the economic downfall, sod is still very popular
1980
Acquisition of an important producer: Les Gazons Nick Cinquino (Saint-Constant)
1979
Acquisition of a producer: Gazons Scallen (Ancienne-Lorette)
1978
Major grading operations are done to our fields
1977
Disastrous year: 75% of crops are lost due to ice
1976
Acquisition of an important producer: Fermes Les Arpents Verts (Lacolle)
1975
Unprecedented production thanks to a single contract: "The Montreal Olympics"
1974
Acquisition of the first "Spider" in Quebec (skid unloader)
1973
Acquisition of the first of 8 semi-automated sod harvesters
1972
Opening of our production farm in Québec “Les Gazons Richer”
1971
Rise in popularity of the "Merion" variety of sod, now obsolete
1970
Acquisition of a producer: Gazonnières Desrochers (Coteau-Station)
1969
Prisoners go to work every day at Les Coteaux (shortage of manpower)
1968
Construction of major facilities in Les Coteaux replaces a small roadside kiosk
1967
First major event that requires a lot of sod, “Expo 67”
1966
Acquisition of our first delivery truck
1965
Introduction of the wooden pallet (skid)
1964
First harvest of 9 ft² rolls, harvested and stacked by hand
1963
The only year without harvest (sod production requires 2 years maturity)
1962
Gazons Fairlawn, now known as Groupe Richer (founded by Jean-Guy Richer)